Apple (NASDAQ: AAPL) - Hotly anticipated iPhone 12 launch fail to live up to its hype.

There was no fanfare at much anticipated iPhone 12 launch yesterday. In fact, Apple (NASDAQ: AAPL) fell by 2.65% on the news closing at $121.10 after trading to a high of S$125.39 yesterday. Pricing US$699 price is reasonable, but many analysts had more aggressive expectations. Pricing strategy has been critical to each iPhone’s success. This time I think the success of iPhone 11 is less likely to be repeated. With such high expectation and huge built up in component inventory, the high share price performance of Apple and its supply chain names may not be repeated in the next 6 months.

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